The reminding advertizing - reminds consumers that the goods can be useful to them in the near future, informs on where it can be got, keeps goods in memory during the off-season periods, is cherezvychayno important at a maturity stage to force the consumer to remember goods.
Some types of advertizing activity demand big investments even if on one viewer or the reader are insignificant. It can be an obstacle for small firms in use of some media.
Obtaining the reliable, honest and concrete information about goods and services possessing necessary fair comparisons and certificates, considering aspect of safety, protection of inviolability, inadmissibility of parasitizing at the expense of a reputation.
The first step in a potsessa of development of the advertizing program is statement of problems of advertizing. These tasks can follow from earlier made decisions on a choice of the target market, a marketing pozitsirovaniye and a complex of marketing. Strategy of a marketing pozitsirovaniye and approach to formation of a complex of marketing predetermine what exactly advertizing within the komrleksny program of marketing has to make.
The reminding advertizing - Reminds consumers that the goods can be useful to them in the near future, informs on where it can be got, keeps goods in memory during the off-season periods, is cherezvychayno important at a maturity stage to force the consumer to remember goods.
3 Influence force. Besides, the advertiser should think, what force of influence contact with its advertizing has to possess. Addresses on television usually make more strongly impression, than broadcast appeals. In a concrete kind of advertizing media advertizing in one place can be perceived more authentically, than in other.
Process of development of advertizing includes, as a rule, two stages. At the beginning the decision on structure of the advertizing message is made, the thesis (advertizing argument) informing on the major properties and distinctive features of goods, and a form of his statement is developed. Then to development of directly advertizing material: the text and style is developed, suitable loss for words, color registration and the decision are. It is also necessary to consider that, as a rule, advertizing happens more effective when on goods demand increases, than at its falling.
For generation of the ideas urged to solve the tasks set for advertizing, creative specialists use different methods. Many ideas result from conversations with consumers, dealers, experts and competitors.
The advertizing purposes as we already spoke, can be different. One are connected with millet on production, others with its image. As a rule, these purposes are combined. For example, the firm can inform potential consumers on the new services, and along with it to remind about already existing and in parallel to create to itself image, to inform on the philosophy.
Main goal of the specialist in advertizing is increase of trust to structure. Consumers, show the support only in case of trust to the company and its managing directors. An ambiguity, incomplete information and furthermore lie should not take place in communication with consumers who want to know quickly and precisely all news both good, and bad.
The exhortative and supporting advertizing - forms preference to brand, seeks to switch from brand of competitors to the. Changes perception the consumer of properties of goods, seeks to induce it to make purchase without postponing or to accept the direct-sales representative, gains the special importance at growth stage when before firm there is a problem of formation of selective demand, to seek to assure present buyers of correctness of the choice made by them.
First, it is ability to draw attention. Very important as far as the attention of readers by heading, TV viewers a video series. Whether advertizing on those categories of potential consumers, on it is calculated.